Seducing Strangers: How to Use the Secrets of Advertising to Get Someone Somewhere to Do Something by Joshua Weltman
My rating: 5 of 5 stars
Seducing Strangers was a fascinating read. This relatively slight book packs a lot of information. Before I was even a third of the way in, it had me rethinking my approach to online marketing and promotions, and I can see this being one of the few books that I refer back to frequently in years to come. Meanwhile, it's had the ancillary effect of making me want to watch Mad Men again! Recommended.
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