"The conventional wisdom in publishing is that book tours no longer work. I agree, insofar as tours are confined to bookstores. The sad truth is that bookstores are declining in relevance. There are exceptions, of course, but even stores that draw big crowds for an author will struggle to reach the wide community of people interested in a particular author.
I'm learning this firsthand through what I'm calling my User Generated Book Tour, announced on my blog on a whim. My only rule: I'd go to 10 cities (not including San Francisco, Los Angeles, and New York) based on response and enthusiasm. With few exceptions, I've held no bookstore events."I think that "bookstores are declining in relevance" is a little harsh. And a little premature, especially in light of the way the independents are being linked to both the shop local and the green movements. But I'm intrigued by the idea of taking the tour beyond the traditional venues, and using the internet to dictate where that is.