This past Labor Day weekend was my very first time attending
Dragon*Con as a publishing professional, and really my first "real" time at all. I say first "real" time because I went three years ago for a single day to see Jetse de Vries, who was there at the time with
Interzone. I spent most of it with him at his table, watching the crowd pass him by for the guy next to him installing vampire teeth (at $60 a pair, using the same dental instrument and, seemingly, not bothering to clean it between applications). I left with the (mistaken) impression that it was a weird goth con with nothing to offer the book trade. I came back when
Mike Resnick and others kept telling me that I had it wrong, and what's more, the percentage of people there aware of and interested in books was growing every year, both in the demographics of the attendees and among the organizers.
So I was there with a specific agenda, which was to see if it was a place that Pyr books needs to be in future.
So in that light: Forget the 30,000-40,000 plus attendees or whatever the head count ends up being. I was personally most impressed by the number of publishing professionals there. Authors like Kevin J Anderson, Michael Stackpole, Gene Wolfe, Walter Jon Williams, Eric Flint, John Ringo, Alan Dean Foster, Sherrilyn Kenyon, Mike Resnick, Aleathea Kontis, Todd McCaffrey, Scott Sigler, Josepha Sherman, James Maxey, Catherine Asaro, Gail Z Martin, SM Stirling. And many more I didn't run into, such as Peter S Beagle, JF Lewis, Jody Lynn Nye, Christopher Golden, Diana Gabaldon, Charlaine Harris, Cherie Priest, Susan Sizemore, CL Wilson, Janny Wurts, Timothy Zahn, and Lois McMaster Bujold. (I'm leaving people out too, but the sheer number of famous/award-winning/best-selling authors in this list makes it comparable to a major literary con already.)
Then there was the art show - in a HUGE and very HIGH CEILING-ED space, and featuring artists like Bob Eggleton, Don Maitz, Rick Sternbach, and William Stout.
And then the publishers that were there - Editors like Ginger Buchanan (Ace/Roc), Pablo Defendini (Tor.com), Stacy Hague Hill (Tor), Paul Stevens (Tor), Jennifer Heddle (Pocket), Toni Weisskopf (Baen), Steven H Segal (Weird Tales), Jason M Watlz (Rogue Blades), and of course Yours Truly representing Pyr books.
As to how all these publishing folk were being received, I myself spoke on three panels and did one live podcast (thanks, Mur!). The smallest panel had over 60 people in the audience, the largest around 120, and the podcast was standing room only with about 60 people. What's more, they weren't the same people all weekend. And lots of people came up to me and shook my hand and told me how they really appreciated what I said on my panels.
Personal highlights were hanging out with Mike & Carol Resnick, Jennifer Heddle, Mur Lafferty, Madelynn Martiniere, Pablo Defendini, Stacy Hague-Hill, James Maxey, Jason M Waltz, Rich Sternbach. Was great to meet Scott Sigler and the folks from 
steampunk costumers Brute Force Studios. Really loved the Baen books party Friday night (and Toni Weisskopf is rapidly becoming one of my favorite people.) Also loved meeting the folks from the Inner Worlds book discussion group too.
My assessment: This feels very much like the place to be, and if it isn't yet, it's going to be soon. Probably very similar in vibe to the San Diego Comic Con when it was smaller, before
Hollywood 
became the driving engine. The other thing I noticed at Dragon*Con verses
Comic Con is that, though it has that crucial young demographic, there seems more interaction between the age groups. You saw children, teens, 20/30 somethings, parents with small children, and old folks, all hanging out together, rather than all there and then peeling off to hang separately. I liked that a lot. For the writer looking to do business as well as meet with fans, it's probably not there yet in the former category, but will be as more publishing professionals choose to attend in future. And in terms of the attitude of the con to publishing, both the organizers and the audience certainly communicated that they were interested in books in general and Yours Truly in specific. I felt appreciated, welcome, and productive. I felt something slightly different when the near-naked, 300 pound guy with a mohawk and fangs grabbed my ass on the elevator.
But hey, it was Dragon*Con, after all! At least some of my first impressions weren't mistaken.
, is a nominee in the Best Novel category. 
, Caitlín R. Kiernan (Roc)
, China Miéville (Macmillan UK/ Del Rey)
, Jeff VanderMeer (Underland)
, Kit Whitfield (Jonathan Cape UK/Del Rey)
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